Virtual GQ
Chivas puts together a band of 4 male models… or they would be if they were real
Big American Films has been working overtime (literally) on what looks to be Asia’s first all digital ‘Virtual Band’. Chivas China, the number one spirits distributor in Asia came up with the concept as a new campaign targeted at the sophisticate drinker. The group will ‘perform’ in clubs all around the country starting on Halloween, then in a large live performance in December and again in January, both alongside headline acts, with songs never heard before. BAF will also be creating 2 music videos to be shown all across Asia on Channel [V]. We’re still in the thick of it here, and it’s a huge challenge given the amount of work (4 characters X 9 minutes of animation for the first concert), but we feel confident this will be a big hit. 2 songs will be ready by the end of October, another for the 2nd concert, and another for the 3rd. All music is coming directly from Sony Music who has been working closely with Chivas.